We are in the previous century and Cassie wants to be the best copywriter in advertising history. She’s young, inexperienced and a woman in a deeply sexist world. But she and her art director turn out extremely creative work. It gets noticed and soon they are locked in a room grinding out their agency’s coveted “mystery” campaign. Can they get Americans to swallow the biggest chunk of bullshit this country has ever seen? And who are the winners and losers in this game?

Playful Substance's mission is to elevate and support community interaction through story. Our name is both mission and vision; substantive work created and shared with joy, cooperation, empathy and humor.